Li et al IJCAI 11

This a Paper that appeared at the International joint conference on Artificial Intelligence 2011

Citation

Incorporating reviewer and product information for review rating prediction Li, F. and Liu, N. and Jin, H. and Zhao, K. and Yang, Q. and Zhu, X. Proceedings of the Twenty-Second international joint conference on Artificial Intelligence-Volume Volume Three pages 1820--1825 year 2011

Online version

Incorporating reviewer and product information for review rating prediction

Summary

This Paper is using Tensor Analysis in order to do Review classification in cases where a word in a review might have different sentiment coloring, depending on the particular reviewer. To that end, the authors model the problem as a three dimensional Tensor, where the three dimensions dimensions correspond to a reviewer, a product and a term respectively, thus incorporating additional information, about which specific reviewer wrote what, to the traditional Bag of Words model.

Another point to note is that the authors are not doing Binary Classification to the reviews, but wish to rate each review on a scale from 1-5 (similar to what Amazon does for example). In order to come up with a rating scheme, the authors use a Linear Regression function. Based on that function, they derive a decomposition of the reviewer-by-product-by-term tensor into three, compact factor matrices (each of which corresponds to the respective dimension), and using those matrices, they are able to infer the missing rating scores.

Evaluation

The authors evaluate their proposed method with respect to the following different dimensions:

• Performance of classifier, where they assess the accuracy of their classifier, in comparison to some baseline approaches (see below)
• Product popularity measurement, where they assess whether the method works better for popular or unpopular products.
• Matrix density measurement, where they assess the influence of the tensor's density to the quality of the results.

Datasets:

For evaluation, the authors conduct experiments on two different, real datasets:

• Movie dataset, downloaded from http://www.cs.cornell.edu/people/pabo/movie-review-data/
• Epinions dataset, crawled by the authors.

A description of the data is shown in the table below:

Metrics: The authors use the following measures in order to evaluate the performance of their approach:

• Mean Absolute Error (MAE)
• Root Mean Squared Error (RMSE)

Baselines:

For comparison with current state of the art approaches, the authors use the following baselines:

• RANDOM: Assign a random rating

• Majority: Pick the majority rating score in the training set to the reviews in test set.

• PSP (Positive Sentence Perentage) model, from Bo Pang and Lillian Lee. Opinion mining and sentiment analysis. Found. Trends Inf. Retr., 2:1–135, January 2008.

The authors used two different learners to implement this baseline, namely Linear Regression (abbreviated as "Reg" on the results) and SVM classification

• A Matrix Factorization Collaborative Filtering approach introduced in Yehuda Koren, Robert Bell, and Chris Volinsky. Matrix factorization techniques for recom- mender systems. Computer, 42:30–37, August 2009.

Results:

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