Miller et al ICWSM 2011

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Citation

author    = {Mahalia Miller and
              Conal Sathi and
              Daniel Wiesenthal and
              Jure Leskovec and
              Christopher Potts},
 title     = {Sentiment Flow Through Hyperlink Networks},
 booktitle = {ICWSM},
 year      = {2011},
 ee        = {http://www.aaai.org/ocs/index.php/ICWSM/ICWSM11/paper/view/2883},
 crossref  = {DBLP:conf/icwsm/2011},
 bibsource = {DBLP, http://dblp.uni-trier.de}

Online Version

Sentiment Flow Through Hyperlink Networks

Main Idea

This paper combines the work done in sentiment analysis of text and graph analysis in order to study the flow of sentiments through a network of blog posts connected by hyperlinks. The work analyzes a large hyper linked network of web blog posts to explore how sentiment features of a post affects the connected posts and the structure of the network. Answers to questions pertaining to the overlap of sentiment and graph analysis have been investigated. The sentiment of a blog post is affected not only by the sentiment of its immediate parent, but also by its placement of the post within a cascade and the properties of the cascade.

Dataset

The data has been obtained from the MemeTracker Project for the month of August 2010. The dataset consists of roughly 1 million blog posts per day. Each post consists of a URL, time stamp, full text of the post and the list of URLs to the posts it cites. The data has pruned to remove singleton posts ( posts which do not link to any other posts). The links to self posts and to the posts outside the data has been removed in order to focus on the flow of sentiments within the network. The dataset used has aprroximately 8 million blog posts and 15 million hyperlinked edges.

Methodology

- Sentiment Extraction

The documents has been treated as a bag-of-word model. Harvard Inquirer and SentiWordNet has been used to obtain the sentiment scores of the individual words in the post. The sentiment attributes are - positivity, negativity and objectivity of a post. The result of the analysis. The paper proposes sentiment extraction from emoticon. The authors define the average sentiment of a user as the baseline and then computes the deviation of the individual posts as the polarity of the post. Each domain has been considered as an author and the baseline for the domain has been obtained by averaging over the sentiment of the individual posts.

- Identification of Cascades and its Topology

The data has been modeled as a graph. Each node represents a blog post, which has its sentiment score as the attribute. A directed edge from u to v represents that the post u contains a hyperlink citing v. The nodes with no outdegrees represents posts which start the flow of the sentiments and are referred as cascade initiators. The topology of a cascade is obtained by applying Breadth-first Search (BFS) from the cascade intiators.


Findings/Analysis

- Post Level Analysis 

 Given an edge from u to v, u is referred to as the parent of v, and v is referred to as the child of u. 
 The analysis shows that the subjectivity of a child is attributed to the subjectivity of its parent. The usage of subjective language in the parent post leads to higher sentiment score in the child post.

- Cascade Level Analysis 

  Sentiment in a cascade exhibits 4 phases.
  • At the cascade initiator, language is close to the baseline.
  • Positivity and negativity heat up quickly.
  • The sentiments cools off fairly quickly.
  • Returns to the mild baseline.
 The trends in the sentiment usage for shallow and deep cascades have been compared.
  • Shallow cascades are shown to start off with a slight sentiment support and then dies out quickly.
  • Deep cascades shows more extremity in the expressiveness of the subjective language.

A similar trend is also obtained for the emoticon-based approach.


Conclusion

The paper explores the flow in the sentiment across hyperlink networks. The main conclusions of the paper are as follows

  • Nodes are strongly influenced by their immediate neighbors.
  • Emoticon tagging provides a rough heuristic in sentiment analysis, but the bag-of-words model is much richer.
  • Deep cascades show a trend in the exhibition of the network - from baseline to rapid increase, rapid decrease, and coming back to normal.
  • Shallow cascades have a mild and short-lived sentiment exhibition.
  • The position of a post in the cascade topology and the overall depth of a cascade plays an important factor in determining the sentiment of a post.

Related Work

Study Plan

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