Compare Y. Borghol et al. 2011 and The Untold Story of the Clones: Content-agnostic Factors that Impact YouTube Video Popularity

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Characterizing and modelling popularity of user-generated videos, Y. Borghol et al., Performance Evaluation 68 2011
The Untold Story of the Clones: Content-agnostic Factors that Impact YouTube Video Popularity, Y Borghol et al., KDD, 2012.

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