Class Meeting for 10-802 11/8/2012

This is one of the class meetings on the schedule for the course Social Media Analysis 10-802 in Fall 2012.

Overview

• Slides in PPT, Slides in PDF.

Readings

• Easley and Kleinberg, Chapters 16 & 17.
• Richardson, M., and P. Domingos. 2002. Mining knowledge-sharing sites for viral marketing. In Proceedings of the Eighth ACM SIGKDD international Conference on Knowledge Discovery and Data Mining (KDD-2002)
• Domingos, P. and M. Richardson. 2001. Mining the Network Value of Customers. In Proceedings of the Seventh ACM SIGKDD international Conference on Knowledge Discovery and Data Mining (KDD-2001).
• The Dynamics of Viral Marketing, Leskovic, Adamic, Huberman, ACM Transactions on the Web, Vol. 1, No. 1, Article 5, Publication date: May 2007.
• Network-Based Marketing: Identifying Likely Adopters via Consumer Networks. Shawndra Hill, Foster Provost and Chris Volinsky. Statistical Science, 2006, v21, number 2.
• Viral Marketing for the Real World.. Duncan J. Watts, Jonah Peretti, and Michael Frumin. 2007.