Modeling Contagion Through Facebook News Feed

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Citation

Eric Sun, Itamar Rosenn, Cameron A. Marlow and Thomas M. Lento. Gesundheit! Modeling Contagion through Facebook News Feed, AAAI 2009.

Online version

External link

Summary

This paper presents novel findings about how the action "liking a page" difuse in the Facebook social network. The authors analyzed all the Facebook pages created between Feb 19, 2008 and Aug 19, 2008, and calculated the length of the "like chain" and the "initiator" vs "follower" demographics of a page. They also developed a novel way of predicting the maximum length of a chain using zero-inflated negative binomial regression.

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