Class Meeting for 10-802 03/23/2010

This is one of the class meetings on the schedule for the course Social Media Analysis 10-802 in Spring 2010.

Overview

• Slides. Mary McGlohon is the guest speaker today.

Background Readings

• Cascading Behavior in Large Blog Graphs: Patterns and a Model In Society of Applied and Industrial Mathematics: Data Mining (SDM07) (2007) by Jure Leskovec, Mary Mcglohon, Christos Faloutsos, Natalie Glance, Matthew Hurst
• Network-based marketing: Identifying likely adopters via consumer networks Statistical Science, Vol. 22, No. 2. (2006), pp. 256-275, by Shawndra Hill, Foster Provost, Chris Volinsky
• Tracing the Flow of Information on a Global Scale Using Internet Chain-Letter Data Proceedings of the National Academy of Sciences, Vol. 105, No. 12. (March 2008), pp. 4633-4638. by David L. Nowell, Jon Kleinberg
• Information Diffusion Through Blogspace In WWW '04 (2004) by D. Gruhl, R. Guha, Liben D. Nowell, A. Tomkins
• Maximizing the Spread of Influence through a Social Network In KDD '03 (2003) by D. Kempe, J. Kleinberg, E. Tardos